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Press Release – Can Do Kitchen Product Hits Detroit Stores

November 1, 2011

From a Fair Food Matters press release…

Mike’s Famous Michigan Bean Dip now on store shelves in Detroit area
Kalamazoo-based product wins statewide product placement competition

KALAMAZOO, MI – Clara’s Kitchen, LLC, maker of Mike’s Famous Michigan Bean Dip, won the Product Placement Competition at the fourth annual “Making it in Michigan” trade show, held recently in Lansing.

The bean dip is produced in the Fair Food Matters’ Can-Do Kitchen, the region’s only commercial kitchen/food business incubator.

Mike’s Famous Michigan Bean Dip was one of three winners chosen from more than 100 food producers participating in the annual food trade show, hosted by the Michigan State University Product Center. Westborn Market, which operates three specialty retail stores in suburban Detroit, chose the winners, each of whom receives year’s worth of free shelf space at the stores.

Judges used the following criteria to select winners:
• A “good quality product” with a distinctive flavor and taste
• Attractive packaging and convenience for consumer use
• Well-defined competitive advantage
• “Retail readiness,” along with a sound business plan.

Mike Kruk owns and operates Clara’s Kitchen. He began making the bean dip nearly 30 years ago for friends, family and co-workers. Kruk has manufactured it in the Can-Do Kitchen since 2009, at the same time he began selling it commercially.

The “secret ingredient” in Mike’s Famous Michigan Bean Dip – peanut butter – was never much of a secret, and has always been shown on the label’s ingredient list and allergen notice. The peanut butter adds texture and helps mellow the heat of the dip, which is available in Mild, Kinda Hot & Spicy, and Spicy.

In West Michigan, Mike’s Famous Michigan Bean Dip is available at D&W (Parkview Ave.), Irving’s Market, Natural Health Center, People’s Food Co-op, Sawall Health Foods, Tiffany’s Wine and Spirit Shoppe and Country Way Natural Foods (Otsego). It is also served at Bronson Hospital Café, Legends Sports Bar in Paw Paw and The Old Hat Brew Pub in Lawton.

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