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Press Release – Moose Tracks 10,000 Scoop Ice Cream Challenge

June 18, 2010

From a press release…..

CALLING ALL ICE CREAM-LOVERS:

Eat FREE Ice Cream to Help Generate $10,000 for The Salvation Army

Denali Flavors and Country Fresh Pair to Give Away 10,000 Scoops of Moose Tracks Ice Cream

$1 Donation Will be Made to Kroc Center in Grand Rapids for Each Scoop Eaten

West Michigan-based Denali Flavors, developers of the legendary Moose Tracks flavor of ice cream, has partnered with Country Fresh Dairy to host an ice cream give-a-way on the first day of summer, June 21st.

Ten-thousand scoops of Moose Tracks will be given away at Rosa Parks Circle; for each scoop eaten, Denali Flavors will donate $1 to The Salvation Army’s Kroc Center in Grand Rapids to support programming for underprivileged youth.

The event is free and open to the community, so ice cream-lovers must unite to make new programming at The Salvation Army’s Kroc Center in Grand Rapids a reality this fall.

All media are invited to attend.

WHO:

· Denali Flavors Moose Tracks ice cream

· Country Fresh

· The Salvation Army

· 10,000 ice cream fans interested in supporting local community programming

WHAT:

· 10,000 scoops of FREE Moose Tracks ice cream

· $1 donation for each scoop given-away to support new programming for underprivileged kids at The Salvation Army’s Kroc Center in Grand Rapids

WHERE: Rosa Parks Circle

Downtown Grand Rapids

WHEN: Monday, June 21 from 11:30 a.m. to 3:30 p.m.

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