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Press Release – Chipotle Opening Store in Oshtemo

November 10, 2011

From a Lief Karson Communications press release…

Chipotle Mexican Grill to Open First Location in Kalamazoo

Gourmet burrito restaurant set to open in the Southwest Mich. city Nov. 15

Kalamazoo, Mich. (Nov. 9, 2011) — Chipotle Mexican Grill will open its first location in Kalamazoo, Mich., on Tuesday, Nov. 15. The critically acclaimed burrito shop will serve its gourmet menu of burritos, tacos, salads and bowls at 5363 W. Main St.

Distinguished by fresh, premium-quality food from sustainable sources, an iconic look and speedy service, Chipotle offers a new perspective on food. Today, Chipotle serves more naturally raised meat (meat from animals that are raised in a humane way, never given antibiotics or added hormones, and fed a pure vegetarian diet) than any other restaurant company; more than 75 million pounds last year.

Quality ingredients are the hallmark of Chipotle.  In addition to naturally raised meats, Chipotle serves an increasing percentage of organically grown black and pinto beans, and sour cream and cheese made with milk from cows that are not treated with the synthetic hormone rBGH. Chipotle is also the only national restaurant company with significant commitments to purchasing produce from local farms when seasonally available, with plans to double its use of local produce this year.

“We are changing the way the world thinks about and eats fast food,” said Steve Ells, Chipotle founder, chairman and CEO. “There was a time when only the most demanding chefs in the best restaurants were using the same quality of food we are using, but we âre committed to making better food affordable and accessible so everyone can eat better.”

All of the fresh food is prepared in open kitchens in plain view of customers. Customers can choose from a variety of delicious ingredients to customize their order – cilantro-lime rice, whole black or pinto beans, grilled marinated meats or braised and shredded meats, freshly sautéed fajita vegetables, house-made guacamole, aged shredded cheddar cheese, sour cream and a choice of fresh salsas.

The design of each Chipotle also mirrors Ells’ food philosophy – simple ingredients used in creative ways can elevate the ordinary to extraordinary. While all Chipotle restaurants use similar materials to achieve a sparse, clean, urban look, no two are alike.

Hours at the restaurant are from 11:00 a.m. to 10:00 p.m. daily. The phone number for the new Kalamazoo location is (269) 382-7011.

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