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Press Release – 269 Cool Things to do in Southwest Michigan

July 14, 2010

From a Discover Kalamazoo press release…

Kalamazoo, MI – Discover Kalamazoo has launched a new promotion encouraging residents and visitors alike to submit their favorite things to do within the 269 area code.  The “269 Cool Things to Do in Southwest Michigan” effort encourages folks to visit DiscoverKalamazoo.com or www.269coolthingstodo.com to submit their ideas.  A list will be compiled from the entries received -providing an intriguing array of interesting activities one might not be able to find in nationally published tour guides.

“There is so much for visitors to discover within the 269 area code throughout Southwest Michigan,” said Greg Ayers, President of Discover Kalamazoo.  “This new program will have residents help us market and sell Kalamazoo and the region.  By promoting 269 Cool Things to our current and potential visitors, we hope to see an increase in the number of visitors as well as the length of their visits to Kalamazoo and Southwest Michigan.”

The Discover Kalamazoo promotion invites individuals to suggest cool things which aren’t necessarily well known.  Submissions of other, more secretive, places are encouraged – like the hole in the wall where someone first saw their favorite band, the picturesque, tree-lined road where a couple got engaged, or the diner with the juiciest burger on the planet.  If it’s cool, they want to know.  The list will be published on the Discover Kalamazoo website in mid-August, encouraging everyone to participate in the listed activities and share their experiences as they do.

Discover Kalamazoo also hopes to use the list as an integral part of a campaign to market the region to leisure visitors, friends and family, tour groups, and meeting/event planners.  The 269 Cool Things will be updated periodically after the initial list is published – as people will be encouraged to provide feedback via Facebook, Twitter, e-mail, etc.

For more information, or to submit a cool idea, visit DiscoverKalamazoo.com or www.269coolthingstodo.com by August 4, 2010.

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