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Press Release – Grand Rapids Restaurant Week

April 20, 2010

From a Grand Rapids/Kent County Convention & Visitors Bureau press release…

Grand Rapids Inaugural Restaurant Week will kick off on November 4, 2010
Underwritten by Grand Rapids / Kent County Convention & Visitors Bureau and Grand Rapids Downtown Development Authority

GRAND RAPIDS, MI (April 19, 2010) – Grand Rapids / Kent County Convention & Visitors Bureau announced today that it will launch Grand Rapids Restaurant Week from November 4 – 13, 2010. The dates were chosen to create a Month of “Celebrating Dining Out”. The timing for Grand Rapids Restaurant Week occurs within the same month as the Grand Rapids International Wine and Food Festival to take place November 18 – 20.

During Grand Rapids Restaurant Week an estimated 60 of the best fine dining restaurants will offer a 3-course menu for a fixed price of $20.10 in addition to their regular menu. A dedicated website will be created for Grand Rapids Restaurant Week and will include information about the 3-course dinners that each participating restaurant will offer over the 10 day event. Diners will also be able to book reservations on the website for many of the restaurants participating in

Grand Rapids Restaurant Week.

The advantage offered during Restaurant Week is that restaurant goers can plan and save for multiple experiences at various restaurants over the 10-day event. In other cities groups make “dining out” within Restaurant Week an opportunity for social gatherings with friends. Many restaurant goers “weigh in” on the best offers from all of the restaurants using social media, such as Twitter and Facebook.

According to Doug Small, President of the Grand Rapids / Kent County Convention & Visitors Bureau, “Having experienced the creation of Restaurant Week in Denver while I was the Sr. Vice President of Denver’s Convention & Visitors Bureau I saw the amazing turn out for Restaurant Week. Participating restaurants and restaurant goers both benefited from the experience and every year the event has grown stronger.  We found that once people were introduced to a restaurant for the first time, they were much more likely to return to it after having a positive experience. We need to put a focus nationally on the fact that this community has the destination appeal that you can’t find in other cities, and I think a Restaurant Week is a great way to do that.”

Each restaurant will donate $1 from each 3-course Grand Rapids Restaurant Week meal purchased to create a scholarship for Secchia Institute for Culinary Education students at Grand Rapids Community College.

Randy Sahajdack, spokesperson for the Secchia Institute for Culinary Education commented, “We are excited to take part in this event with our own student run fine dining restaurant The Heritage located on Fountain Street in the Applied Technology Center. When we learned that the Secchia Institute for Culinary Education would be the recipient of donations from restaurants participating in Grand Rapids Restaurant Week we were surprised and delighted.”

Restaurant Week has been successfully launched in key U.S. cities since 2002. New York, Chicago, Boston, Denver, San Diego, Miami, Atlanta and Philadelphia are a few of more that 26 major cities nationwide, plus a growing number of smaller communities who host Restaurant Week. In addition to showcasing Grand Rapids’ great dining options, Grand Rapids Restaurant Week will spur both locals and out of town diners to revisit old favorites and, best of all, try new places.

Restaurants wanting to participate in Grand Rapids Restaurant Week can email RestaurantWeekGR@gmail.com to communicate their interest.

The public can follow comments about Grand Rapids Restaurant Week on Twitter using the hashtag #GRapRW.

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