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Press Release – Dairy Queen Introduces Five Buck Lunch

April 24, 2013

From a Pierson Grant PR press release….

The Dairy Queen® System Offers More Bang and Bite with

SW Michigan Launch of New Value Lunch

$5 Buck Lunch features mouthwatering menu options and a signature DQ® sundae


MINNEAPOLIS, Minn. – The Dairy Queen® system just launched its new $5 Buck Lunch, available daily from 11 a.m. to 4 p.m. at participating locations. Fans have a choice of a ¼ lb. 100-percent beef GrillBurger™ topped with melted cheese, thick-cut tomato, fresh green leaf lettuce, pickles, onions, ketchup and mayonnaise served on a warm toasted bun; 100-percent whole-tenderloin white meat 3-piece chicken strips meal with your choice of dipping sauce; or an all-beef Chili Cheese Dog topped with melted cheese. All options are served with hot, crisp and tasty golden fries, an icy, cold beverage and choice of a sundae with fan favorite toppings ranging from hot fudge, chocolate syrup, caramel, peanut butter and marshmallow to banana, strawberry, cherry and pineapple. For just $1 more, fans also have the option to upgrade their small sundae to a small Blizzard Treat.


The treat category leader and leader in the quick-service restaurant industry has added $5 Buck Lunch to give budget-minded consumers more bang and bite for their buck with savory lunch offerings that include, at no extra cost, a choice of sundae.

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